Who Says Outing Spammers is a Waste of Time

by Matthew Diehl on August 12, 2010

On July 21st, I posted about a pretty aggressive SEO contact/comment spammer who had recently changed their name but not their email address. Read it here: http://www.matthewsdiehl.com/deal-with-it/dear-janice-jacobsen/.

I just wanted to share with everyone the results of that post. Here is a screenshot of the traffic that has been generated from organic searches on the spammers pseudoname:



75 visits may not be a large number per se but it does show that as the spammer continues to contact website owners they are hitting the search engines to research the fictitious commenter. Additionally, people who are being contacted by the spammer and finding my post are leaving comments. They are thanking me for empowering them with information before they potentially could have wound-up a victim of a scammer.

The SEM industry has for a long time been a self-policing industry, calling them as we see them, but it does pay off. A better informed clientèle does not hurt us especially when we are informing them about the bad guys who should be avoided.

So, when you contacted by or become aware of a scammer/spammer/asshat who is damaging the reputation of the SEM industry, call them out because we are the only ones who can help a potentially unsuspecting website owner.

{ 4 comments… read them below or join the discussion }

Steve Masters September 1, 2010 at 3:32 am

I am with you 100% Matthew. I found your blog after looking up “Janice Jacobsen” – having received the Jim Guthrie email today. I get these spurious SEO approaches every day through my web contact form and always ignore them, but I wanted to look up Janice to find out which company she was with, because it was odd that the email address said Jim.

I have never heard of National Positions – presumably because I have never responded to the approaches from the SEO spammers – I do, however, have to remove, daily, accounts in my forum from comment spammers who mostly appear to be in India or Pakistan. They think they are being clever, but even the creative ones stick out like a sore thumb.

Outing these spammers is important because it’s time the companies paying for this realise how wrong they are. I have even had to ban and publicly complain about reputable UK SEO agencies because of spamming which is supposedly not what they do. Many reputable companies sub-contract out to companies who then sub-contract to affiliate workers and that practice needs to be stopped. It is damaging online marketing for everyone, because it destroys the enjoyment of a website for genuine readers.

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Geoffrey June 16, 2011 at 6:26 pm

Hi Matthew, the spammers are still busy out there, thanks for you posting it helped, Geoffrey

From: Janice Jacobsen
Subject: Thought regarding your website

Their Story:
I’ve helped hundreds of companies increase their traffic and I’d love to show you what my service can do for you. I don’t promise the world, I’m straight forward and to the point … I deliver rankings. My rates are completely affordable and I don’t want to oversell you either, I start small and have my clients begging for more. I won’t take on your site unless I know I can deliver rankings. Reply to this e-mail if you have the slightest interest … you’ll never see rankings the same way again.


This mail is sent via contact form on Lane Consulting Group http://lanecginc.com
June 16 2011

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Kathy July 2, 2011 at 4:52 pm

Got the same email, but the return email was jackwalker74….guess they keep changing email addresses. Thanks for the warning!

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Skip Bins November 21, 2011 at 4:15 am

We send a lot of time and effort on SEO and I am always amused by the calls we get where someone wants to tell me that that they can get me onto the first page of Google… One response is that I am already on page one or 2 and I would like to know how they are really going to help? Some give up at that point… but others insist on trying harder…

So having put up with so many phonje calls I was bemused to get an email from Jim Gutherie…

“I’ve helped hundreds of companies increase their traffic and I’d love to show you what my service can do for you. I don’t promise the world, I’m straight forward and to the point … I deliver rankings. My rates are completely affordable and I don’t want to oversell you either, I start small and have my clients begging for more. I won’t take on your site unless I know I can deliver rankings. Reply to this e-mail if you have the slightest interest … you’ll never see rankings the same way again.”

My website requires a phone contact so Jim shared his number as 0120120120. A little bit of a giveaway! Would somebody who really was serious about helping you not share their number so you could call if interested..

Anyway that you for your blog it was really good to find someone else out there who had got the same junk.

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