Top 100 Social Brands of 2008 by Industry

by Matthew Diehl on January 30, 2009

Yesterday, Virtue posted a Top 100 Social Brands of 2008 list on their blog.

The companies that interested me from the list first were all of the automakers. For an industry that seems to be hitting major major hard times in the US they make up nearly a quarter of the top 100 social brands of 2008 list.

Here is where they are in the list.

12. Ford
25. Honda
28. Lincoln
31. General Motors
36. Mercedes
37. BMW
41. Dodge
44. Mercury
48. Toyota
49. Cadillac
50. Chevy
51. Jeep
54. Suzuki
58. Volkswagen
61. Nissan
68. Audi
73. Kia
74. Porsche
82. Saturn
84. Subaru

After pulling out all the automakers from the list lets continue on down by “industry” classifications.

Software

3. Apple
11. Microsoft
81. Oracle

Electronics

1. iPhone
5. Xbox
7. iPod
9. Sony
10. Dell
13. Nintendo
15. Playstation
16. Mac
18. HP
20. BlackBerry
23. LG
27. Sharp
33. General Electric
38. Samsung
76. Intel
77. IBM
80. Cisco

Food & Beverage

6. Starbucks
22. Coke
30. Pepsi
32. McDonald’s
40. Subway
55. Red Bull
56. Wendy’s
57. Burger King
83. Sprite
88. Chili’s
93. KFC
96. Taco Bell

Broadcast Stations

2. CNN
8. MTV
17. Turner
19. Fox News
21. ABC
43. CBS
45. NBC
69. TBS
70. Cartoon Network
75. FOX
78. VH1

Footwear & Apparel

39. Nike
65. Guess
66. Victoria’s Secret
85. Adidas
89. The Gap
97. Converse
99. Puma

Retail

14. Target
24. Best Buy
26. eBay
34. Walmart
59. REI
63. Macy’s
71. IKEA
92. Costco
100. Sears

Entertainment

4. Disney
29. NBA
35. NFL
42. Pandora
46. Disneyland
47. last.fm
52. NetFlix
53. NASCAR
67. Walt Disney World
72. SEGA
79. MLB
87. AMC
94. Adult Swim
98. Sirius

Phone Carriers

61. T-Mobile
62. Verizon
64. AT&T

Those all alone

86. BP
90. Capital One
91. Hyatt
95. Jet Blue

Anything surprising to you when the Top 100 Social Brands of 2008 is broken out by industry?

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