SEO Simply Explained

by Matthew Diehl on June 30, 2010

So, I find myself in this situation quite often – I am out with my wife (at a wedding, party, etc.), we meet someone new and they ask us what we do for a living.

She is an Auditor so no one struggles with what she does for a living but when they get to me they look at me like with the same blank expression [.... uh.... SE... what?]

So, I learned after numerous occurrences of this same conversation to quickly turn it over to my non-technical wife. She has perfected the explanation of what I do for a living. Here is the typical convo:

New Person: So, what do you do for a living?

Me: I do Search Engine Optimization it’s a form of Internet Marketing.

New Person: [blank stare]

Wife: Basically, he gets websites to rank higher in the search engines.

New Person: Ah! How do you do that?

Wife: He’s a nerd.

Me: True.

Anyone else have a great story of trying to explain SEO to someone who does not work on the Web?

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