Comments on: Rock & A Hard Place – Rank Reporting for Clients http://www.matthewsdiehl.com/seo-industry/rock-a-hard-place-rank-reporting-for-clients/ by Matthew Diehl Fri, 06 Jan 2012 02:40:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Aaron http://www.matthewsdiehl.com/seo-industry/rock-a-hard-place-rank-reporting-for-clients/#comment-156 Aaron Sat, 17 Jan 2009 18:09:29 +0000 http://www.matthewsdiehl.com/?p=180#comment-156 I've been trying to downplay the importance of ranking reports - but it's not easy. For a lot of clients this is the easiest metric for them to grasp - especially clients with unreliable conversion/lead tracking or for those who aren't selling widgets but trying to build a brand or promoting a service. In addition, for many clients, ranking high is about ego and a sense of entitlement. It's hard to convince them that what they see on their screen when they do a Google search is mostly meaningless. I’ve been trying to downplay the importance of ranking reports – but it’s not easy. For a lot of clients this is the easiest metric for them to grasp – especially clients with unreliable conversion/lead tracking or for those who aren’t selling widgets but trying to build a brand or promoting a service.

In addition, for many clients, ranking high is about ego and a sense of entitlement. It’s hard to convince them that what they see on their screen when they do a Google search is mostly meaningless.

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