Just like getting a second opinion on a medical diagnosis or course of treatment; getting a second opinion on the proposal you receive from any search engine marketing firm is just a smart decision.
As a business owner or decision maker you may or may not know the intricate details of search engine marketing but I am sure there is another search engine marketing firm or consultant who does. The second opinion on the proposal will allow you to get real feedback on a course of action the proposal is offering from a knowledgeable source. This information could be invaluable to the decision to spend your money wisely on the right service.
Not only can it benefit you on how to wisely spending your money in our tough economy but it can also save you from getting drawn into a dirty deal. Unfortunately, there are “firms” out there that pry on those not well versed in search engine marketing and search engine optimization. Many times they will perform a shoddy job, fake reports or get your site banned from the search engines because of black hat techniques.
The second opinion on the proposal should turn up any shady intentions by the company you are considering. You could also potentially walk away with a better deal on a proposal from the more sound company than the original proposal you were considering.
Many firms will be more than happy to take a look at competitor proposals; whether they charge a fee or not varies from firm to firm.
So, before you jump into a search engine marketing agreement get it checked out. The second opinion is sure to worth it.