Maintain a Competitive Advantage in a Downturn Economy

by Matthew Diehl on January 7, 2009

Maintain a Competitive Advantage in a Downturn Economy with Search Engine Marketing

When the economy gets tough, businesses (like consumers) need to find ways to save money while maintaining the profits/revenue that keeps their business running. Many businesses will look to cut funding to one of the largest spending areas – Marketing.

If you are a business owner and you are concidering cutting your marketing budget in the slow economy – shame on you. This is the ideal time to add extra funding to the budget for marketing and especially in the area of Search Engine Marketing.

Just like you many of your competitors are going through the same steps of appropriating funds to the different areas of their budget for 2009. Just like you many of them are thinking of decreasing the amount spent on marketing in 2009 and one of the largest decreases will be to Search Engine Marketing.

This is the opportunity you have been waiting for. The number of businesses competing online in your marketplace will be less than it has been in quite some time. This creates the opportunity for your business to move in and capture a larger chunk of the online consumer market for your products or services.

Some say that the number of consumers online will also decrease. This may or may not be true but what is for sure is that they are shopping around looking for the best place to spend their money. “Shopping around” means more searches will be conducted by consumers and means more chances for your business to show up in SERPs. The repetitive placement of your businesses’ website at the top of the search results will drive better consumer recognition, trust and sales.

When the economy gets tough, the smart business markets.

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