Resolve The Google URL Builder Canonicalization Issue

December 21, 2009

Many webmasters and marketers are using the Google URL Builder to create campaign specific URLs to better track performance of online campaigns through email, banner ads, twitter and more. But what they don’t know is that each time they create a URL, they are creating a new, unique URL for the landing page and are [...]

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Frame Link Element – Simple Search Engine Friendly Solution to Frames

December 16, 2009

Walk into a room of SEOs and say, “So, I got this website and it is using frames”.

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Personalized Search Strengthens Need for SEO

December 11, 2009

Some of the doomsday types have been trying to spread panic throughout the SEO industry by saying that Google’s new “Universal Personalized Search” will kill off and put an end to SEO. The same thing was said when Google launched Personalized Search in 2004 and revamped it in 2005 for logged in users.

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Keywords in Domain and URL Important to Bing

December 9, 2009

This may or may not be a new topic for some people but this helps to provide concrete proof the usage of keywords in your domain name and URL have an impact on the Bing ranking algorithm.

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Two Google Tools to Analyze and Improve Site Speed

December 3, 2009

Google continues to push the site speed agenda agressively at the end of 2009, as this will be “an important trend in 2010″ (via Matt Cutts during PubCon 2009 Panel). In the first two days of December Google has made two announcements involving new ways to analyze and improve site speed.

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Tips to Increase Site Speed for Google

November 13, 2009

On November 11th, the Google Chromium Blog posted that Google was developing a SPeeDY (SPDY) protocol to help decrease page load times. The new protocol isn’t supposed to replace HTTP/TCP but rather work at the application layer to augment it for performance. You may be wondering, why is this on at all relevant to search [...]

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There is NO Such Thing as Free SEO

October 29, 2009

I swear, if hear or see one more person from the SEO industry use the words “free” and “SEO” in this format – “SEO is Free” – I am going to lose it (Actually, I think I am losing it right now).

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Motivating the Unmotivated

October 23, 2009

As SEOs we run into many types of clients. Some are great and some are not so great. One of the worst is the unmotivated client.

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Track Calls to Action for Lower Funnel Attrition

October 22, 2009

Finally! Your site is done. You have a great design, it has been optimized for organic search and you are even running PPC to generate immediate traffic. But, are you getting the most out of the money/time you have spent to get to this point? You should be able to answer YES to that because [...]

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Cross Your Search Data Streams to Benefit SEO

October 20, 2009

EGON: There’s something very important I forgot to tell you. PETER :What? EGON: Don’t cross the streams. PETER: Why? EGON: It would be bad. PETER: I’m fuzzy on the whole good-bad thing. What do you mean, bad? EGON: Try to imagine all life as you know it stopping instantaneously and every molecule in your body [...]

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