So Long 2010 and Thanks for All the Fish

December 28, 2010

If you were working within the search engine marketing industry in 2010 and you found it to be a boring year, then you were clearly living under a rock. Changes in the search landscape were abundant. It seemed as though every week news was breaking here, there and everywhere. It was a dizzying whirlwind of [...]

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Rearrange Your Keyphrase Strategy for New Perspectives

December 8, 2010

Month after month you look to your keyphrase strategy document for guidance on where to focus SEO efforts. High volume, high competition keyphrases require different tactics from low volume, low competition keyphrases. However, consistently looking at your keyphrase strategy as high vs. low could augment your view of the success of the keyphrase strategy as [...]

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Exact Match Domains will Continue to Dominate Google

December 2, 2010

At PubCon 2010, Matt Cutts called out exact match domains as an area that Google will be looking into. Specifically looking into why exact match domain names perform exceedingly well within the algorithm. With this one statement the hearts of thousands of Internet marketers and thousands of domainers sunk, potentially caused a few to flatline. [...]

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Finding Links vs. Generating Links

November 22, 2010

Recently while preparing some thoughts on link building strategies, tactics and techniques I noticed something interesting about the way in which I was grouping them. Everything seemed to be falling into one of two buckets, either it was a link building method where you are finding links or a method where you would be generating [...]

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Google Instant Previews Hates Flash

November 9, 2010

Google Instant Previews is the latest addition to the Instant Search family from Google and it hates Flash. Similar to oil and water, Flash and search do no play well together. There are many best practices to try and optimize Flash content for search but when it comes down to it, avoidance is the best [...]

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Greasemonkey Script to Add Blekko SEO Stats to Search Results

November 8, 2010

Blekko is the latest search engine to hit the market and they are doing a few things right. The big one is openly sharing a lot of the data points that the Blekko search ranking algorithm is using to determine positioning. SEOs, so far, absolutely love this about Blekko (me included).

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SEO Advice for Startups

November 3, 2010

Being an SEO located near Boston will most likely be the blessing of my career. In my opinion, Boston is the startup capital of the North East and a force to be reckoned with all along the East Coast. In my nearly 5 years as an SEO I’ve already had the opportunity to meet some [...]

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Thought Regarding My Foot in Your Ass

October 13, 2010

Warning! Flying off handle in progress… Spammers are relentless, this is a known fact. They take no prisoners and are the scum of the earth. In there latest attempts I continue to get emails titled “Thought Regarding Your Website”. The last “thought” I received was from a spammer pseudo-named Brett Babb using the email address [...]

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My Own LDA Tool

September 7, 2010

Well, I have done it. I created my own LDA Tool. It was a grueling task that I undertook this morning using highly sophisticated modeling. I really hope you enjoy it and that it helps to drive home the point that I am trying to make in the disclaimer after you submit your request. Try [...]

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Become an Enthusiast.

August 25, 2010

Bare with me through the intro… If you missed it, the History channel had a show called “Top Shot” that recently concluded. The show itself was a competition between some of Americas best marksmen, and women, for a $100,000 prize. The early on favorite to win was a competitor named J.J. Racaza, even the other [...]

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