What Everyone Forgets About Google

Google is a - search suggestions

Let me add one more to that list…

Google is a BUSINESS

This is something that everyone seems to forget about Google.

Say it to yourself again… Google. is. a. BUSINESS.

Google is not a public service. Google is not an NGO. Google is not God, the Devil or a flying spaghetti monster.

Googel is not a service that every business has a right to and as a business, Google reserves the right to include and exclude whatever they want from their search results.

When you find yourself questioning what Google can and cannot do, remember this; Google can do whatever the hell they want with their search results.

Google owns the website, on that website they have built a search engine, that search engine is powered by the Google algorithm. All of this is controlled and owned by Google. If for some reason you think this is unfair, I shall play for your the tiny violin because your tantrum will not be tolerated and has no legs to stand on.

Where is this all coming from?


They are are the latest company to get their spot blown up on by Google for unnatural linking. Basically, Forbes got called out by Google for selling links on their site that pass PR. You can find the juicey details here:

This news sparked a very active comments thread over at Search Engine Roundtable. I pulled out a string of comments that started with someone who clearly needed be reminded that Google is a business:

search engine roundtable - forbes comments


Google has guidelines and terms that every site must follow. If you choose to operate outside of those, Google has the right to kick yo ass to the curb. It just so happens that Google does not care for link buying and selling that passes PR. The key part of that guideline is – passes PR.

Google does not care about the overall buying and selling of links on sites, it is a natural part of the Internet and marketing on the Internet. What they do care about is when it is done in a way that could manipulatively impact their search results.

The easy solution. Rel No Follow those links. Boom. Done. Google is happy, PR is not being passed through paid links. Wash your hands. Say “my bad homie!”. Move on.

One final reminder…

Google is a BUSINESS


  1. Rohan

    The first line of the article nails everything !
    I am glad I am not the only one who thinks like that ! I see people “optimizing” for google God like an obedient child but what they forget is they are banking their business on an entity which they dont have a control on !
    Its like doing something nice so that your neighbour notices you and rewards you !
    Hope more people get to read this ! ,bookmarked in my gmail drafts 😀 will shoot this to a lot of people in the future 🙂

    • matthewdiehl

      Thanks for the comment Rohan!

      We are definitely not alone in thinking this but there are others that clearly need to be reminded that Google is not a guarantee, it is an opportunity.

      Please share it with as many people as you like hopefully it will help some to better understand how they should be viewing their website’s “relationship” with Google.

      All the best!

  2. bob massa

    You are right. Google is a business. To be even more specific they are an American business. That unfortunately makes the totality of your conclusion
    (they can do anything they want with their search engine), false.

    They are bound by law to NOT attempt to engage in activities that result in restraint of trade

    They are bound by law to not use their resources, power, reach or influence with the intent of damaging the legal business of other or to use those things to restrict or restrain fair trade.

    They are bound by law to NOT attempt to use their resources with the intent of creating a monopoly

    They are legally liable for such actions should they commit them and there are very likely many more things that are laws governing american business. I’m not a lawyer but I’ve seen a few corporate lawbooks and I’m pretty sure there is stuff written in those big ass, thick as two bricks bad boys.

    i;m not saying I’d do it differently (assuming I could in the first place), I’m just saying I’ve read many, MANY bloggers say “they can do anything they want” and the truth is that statement is not entirely accurate. Which is different with the umbrage I take with another over-used platitude I see often in the blogosphere.
    ” Listed with them is a privilege and an opportunity”, While I don’t argue they have broken any laws, I do feel the public is quick to see Forbes/ Penney’s et al as trying to take advantage of google, it seems only very few every question where google got it’s “inventory” in the first place. It seems if being in their index is an opportunity of such great value, then wouldn’t the content within the index have some value as well? I don’t believe they have ever paid anything to anyone taking, changing and arranging someone elses’ content like it belonged to them in the first place.

    I think you are exactly right and I’m glad the web is starting to see that they are not a relevancy delivery machine instead they are a RELEVANT ad delivery machine. THAT should mean, (assuming we have a legal system educated enough to keep some companies from hiding illegal or at least unethical business practices behind a cloak of technology), I’m a business too and both of us are free to avail ourselves of the same opportunities and as long as we both accept our liabilities as well as grabbing the opportunities, the consumer wins through a process of free trade and capitalism.

    I guess that makes the REAL question — is that what is really happening?

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