Yeah that is a slightly sarcastic headline but the ad was quasi effective…
Something interesting for everyone that I discovered over the holiday weekend and I just could not believe my eyes when I saw this Adwords ad being displayed in my Gmail account:
How did this ad make it past the Google Adwords quality score engine? or better yet the physical people who check ads for quality? Also, how did the Adwords relevance engine find this to be relevant for me or anyone?
I have had client’s ads disapproved or taken down for much less than this.
However, it worked for driving traffic to the company website because I clicked it to see what x.com was. Even though it could have been some sort of malware site (turns out it is not).
Just goes to show you the system isn’t perfect – keep working at it Google.