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	<title>MSD's Search Industry Blog</title>
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	<link>http://www.matthewsdiehl.com</link>
	<description>by Matthew S. Diehl</description>
	<pubDate>Tue, 02 Sep 2008 11:30:47 +0000</pubDate>
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			<item>
		<title>Not &#8220;Cuil&#8221; Google Analytics</title>
		<link>http://www.matthewsdiehl.com/google/not-cuil-google-analytics/</link>
		<comments>http://www.matthewsdiehl.com/google/not-cuil-google-analytics/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 16:06:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[cuil]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=32</guid>
		<description><![CDATA[With the launch of the new Cuil Search Engine yesterday one of the first thoughts I had is how the data is going to be processed by Google Analytics. Well, so far Google Analytics does not list Cuil as an &#8220;Organic&#8221; search service and only lists the site as a &#8220;Referral&#8221;.

What does that mean for [...]]]></description>
			<content:encoded><![CDATA[<p>With the launch of the new <a title="Cuil Search Engine" href="http://www.cuil.com" target="_blank">Cuil Search Engine</a> yesterday one of the first thoughts I had is how the data is going to be processed by <a title="Google Analytics" href="http://www.google.com/analytics" target="_blank">Google Analytics</a>. Well, so far Google Analytics does not list Cuil as an &#8220;Organic&#8221; search service and only lists the site as a &#8220;Referral&#8221;.</p>
<p><span id="more-32"></span></p>
<p><strong>What does that mean for finding Cuil data in Google Analytics?</strong></p>
<p>You will not be able to find it in the &#8220;Search Engines&#8221; menu choice under the &#8220;Traffic Sources&#8221; main menu option. You will have to look under your &#8220;Referring Sites&#8221; or &#8220;All Traffic Sources&#8221; options.</p>
<p><strong>What does that mean about the Cuil data in Google Analytics?</strong></p>
<p>You will not be able to see any keyword data. Since, Analytics is not recognizing it as a search service or Cuil is not passing the data along this information will not be available. So, Google Analytics is no help in figuring out which terms you are performing well for in Cuil.</p>
<p>Ultimately, what did I really expect from Google Analytics when Cuil was labeled with &#8220;Google Killer&#8221; badge. Hopefully, Google and Cuil will begin to place nice with one another and we will start to see keyword data flowing into Analytics.</p>
<p>So far I have not been able uncover any other Analytics tools toting a &#8220;Cuil Compatible&#8221; label. If anyone knows of any - please let us know.</p>
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		<title>Updated Google Adwords Other Campaign Types</title>
		<link>http://www.matthewsdiehl.com/google/updated-google-adwords-other-campaign-types/</link>
		<comments>http://www.matthewsdiehl.com/google/updated-google-adwords-other-campaign-types/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 16:32:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[google]]></category>

		<category><![CDATA[poll]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=29</guid>
		<description><![CDATA[If you haven&#8217;t heard by now Google has recently launched a new online 3-D virtual world similar to 2nd Life called Lively. It is still in Beta because of course they have to work out all the kinks once people start going in and messing around with it. What you may not know about Lively [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.matthewsdiehl.com/wp-content/uploads/2008/07/adwords-virtual-world-ad.gif"></a>If you haven&#8217;t heard by now Google has recently launched a new online 3-D virtual world similar to 2nd Life called <a title="Googel Lively 3-D World" href="http://www.lively.com/html/landing.html" target="_blank">Lively</a>. It is still in Beta because of course they have to work out all the kinks once people start going in and messing around with it. What you may not know about Lively is that it opens up a whole new world of 3-D virtual-world advertising to Google Adwords users. As if Google could not get enough money out of this world they created a completely new one to monetize.</p>
<p><span id="more-29"></span></p>
<p>Here is a what your Google Adwords  &#8220;Other Campaign Types&#8221; will look like once you are ready to adventure into the virtual world advertisement area:</p>
<p>(Click for full view)<a href="http://www.matthewsdiehl.com/wp-content/uploads/2008/07/adwords-virtual-world-ad.gif" target="_self"><img class="aligncenter size-full wp-image-30" title="adwords-virtual-world-ad" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/07/adwords-virtual-world-ad.gif" alt="Lively updated to Google Adwords" width="500" height="127" /></a></p>
<p>.</p>
<p>Those of you outside the loop, you may not know about another one of Google&#8217;s projects called <a title="Google Health" href="http://www.google.com/health" target="_self">Google Health</a>. Again this is another great avenue for niche market Google Adwords advertisers looking to get their ads in-front of health conscious people. So here is the update for creating those ads in Adwords:</p>
<p>(Click for full view)<a title="Adwords Google Health update" href="http://www.matthewsdiehl.com/wp-content/uploads/2008/07/google-health-adwords.gif"><img class="aligncenter size-full wp-image-31" title="google-health-adwords" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/07/google-health-adwords.gif" alt="Adwords Google Health Update" width="500" height="25" /></a></p>
<p>.</p>
<p>Now for a quick little poll if you don&#8217;t mind participating: Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.</p>
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		<title>Best Google Adwords Ad Ever</title>
		<link>http://www.matthewsdiehl.com/google/best-google-adwords-ad-ever/</link>
		<comments>http://www.matthewsdiehl.com/google/best-google-adwords-ad-ever/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 14:47:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=25</guid>
		<description><![CDATA[Yeah that is a slightly sarcastic headline but the ad was quasi effective&#8230;
Something interesting for everyone that I discovered over the holiday weekend and I just could not believe my eyes when I saw this Adwords ad being displayed in my Gmail account:


How did this ad make it past the Google Adwords quality score engine? [...]]]></description>
			<content:encoded><![CDATA[<p>Yeah that is a slightly sarcastic headline but the ad was quasi effective&#8230;</p>
<p>Something interesting for everyone that I discovered over the holiday weekend and I just could not believe my eyes when I saw this Adwords ad being displayed in my Gmail account:</p>
<p><span id="more-25"></span></p>
<p><img class="aligncenter size-full wp-image-28" title="google-adwords-ad" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/07/google-adwords-ad.jpg" alt="Google Adwords Low Quality Slip-up" width="500" height="180" /></p>
<p>How did this ad make it past the Google Adwords quality score engine? or better yet the physical people who check ads for quality? Also, how did the Adwords relevance engine find this to be relevant for me or anyone?</p>
<p>I have had client&#8217;s ads disapproved or taken down for much less than this.</p>
<p>However, it worked for driving traffic to the company website because I clicked it to see what x.com was. Even though it could have been some sort of malware site (turns out it is not).</p>
<p>Just goes to show you the system isn&#8217;t perfect - keep working at it Google.</p>
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		<title>TLD Management Service Launched</title>
		<link>http://www.matthewsdiehl.com/internet/tld-management-service-launched/</link>
		<comments>http://www.matthewsdiehl.com/internet/tld-management-service-launched/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 15:42:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=24</guid>
		<description><![CDATA[TLD Managers - There you have it, one of the first TLD Management websites is up and running.  It took less that 24 hours since the announcement that ICANN is going to open up TLDs to increase the real estate on the Internet to get TLD Managers up.

TLD Managers  is a top-level domain [...]]]></description>
			<content:encoded><![CDATA[<p><a title="TLD Managers" href="http://www.tldmanagers.com" target="_blank">TLD Managers </a>- There you have it, one of the first TLD Management websites is up and running.  It took less that 24 hours since the <a title="ICANN Announcement" href="http://www.icann.com/en/announcements/announcement-4-26jun08-en.htm" target="_blank">announcement that ICANN is going to open up TLDs </a>to increase the real estate on the Internet to get TLD Managers up.</p>
<p><span id="more-24"></span></p>
<p>TLD Managers  is a top-level domain management service that will help you with registration and management of a TLD. Expect much more to come from this service. They plan taking an active roll in shaping the new TLD expansion by trying to get involved with ICANN.</p>
<p>TLD Managers will be one of the foremost experts in the TLD registration process. They are also offering a service to help grow your TLD. TLD Managers will have a domain acquisition staff that will actively pursue companies who qualify for a domain on any TLD.</p>
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		<title>$78.2 million for Web Analytics Companies in 2008</title>
		<link>http://www.matthewsdiehl.com/analytics/782-million-for-web-analytics-companies-in-2008/</link>
		<comments>http://www.matthewsdiehl.com/analytics/782-million-for-web-analytics-companies-in-2008/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 16:34:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=23</guid>
		<description><![CDATA[There are a wealth of analytics companies trying to each grab their own share of the pie in this highly competitive niche software industry. However, there are four companies that have caught the attention of venture capitalist as potential shining stars trying to break away from the pack. Each company is offering a slightly different [...]]]></description>
			<content:encoded><![CDATA[<p>There are a wealth of analytics companies trying to each grab their own share of the pie in this highly competitive niche software industry. However, there are four companies that have caught the attention of venture capitalist as potential shining stars trying to break away from the pack. Each company is offering a slightly different product homing in on different types of metrics and features website owners and advertisers are interested in.</p>
<p><span id="more-23"></span></p>
<p>Already in 2008, <a title="VentureBeat" href="http://www.venturebeat.com" target="_blank">Venture<span style="color: #ff0000;">Beat</span></a> has reported that these four analytics companies have received new venture capital coming in at a total of <strong>$78.2 million</strong>.</p>
<p>The first report came on February 15th when <a title="Nuconomy Analytics Tool" href="http://www.nuconomy.com/" target="_blank">NuConomy</a> secured a <a title="NuConomy $3 M Venuture Deal" href="http://venturebeat.com/2008/02/15/analytics-company-nuconomy-raises-3m-to-bury-the-page-view/" target="_blank">deal for $3 million</a>. NuConomy&#8217;s tool has drawn interest from the industry and capitalists due to its more in-depth cross-compare feature. This allows sites to cross-compare items like videos and images to site traffic.</p>
<p>The second deal reported by VentureBeat was a <a title="$60 M deal for Coremetrics" href="http://venturebeat.com/2008/04/04/web-analytics-company-coremetrics-raises-60m/" target="_blank">$60 million deal </a>for <a title="Coremetrics" href="http://www.coremetrics.com/" target="_blank">Coremetrics</a>. Coremetrics has separated itself from the pack by providing an analytics tool that combines other marketing tools. On top of the analytics tool Coremetrics has integrated several tools including search engine bid marketing, email marketing and cross sell applications.</p>
<p>In May, we saw the creator of the <a title="Website Grader" href="http://www.websitegrader.com/" target="_blank">free website grader tool</a>, <a title="HubSpot" href="http://www.hubspot.com/" target="_blank">HubSpot</a> secure their share of the cash by <a title="$12 M raised by HubSpot" href="http://venturebeat.com/2008/05/16/marketing-software-company-hubspot-raises-12m/" target="_blank">raising $12 million</a>. HubSpot has been working on a tool that focuses on &#8220;inbound marketing&#8221;. HubSpot&#8217;s tool will not only show how you acquired the traffic to your site but how you are performing on converting those visitors into paying customers.</p>
<p>Finally, a few short weeks ago at the beginning of June, <a title="Enquisite Analytics" href="http://www.enquisite.com/" target="_blank">Enquisite</a> was able to<a title="$3.2 M for Enquisite" href="http://venturebeat.com/2008/06/05/enquisite-raises-32-million-round-for-search-analytics-service/" target="_blank"> raise $3.2 million </a>for their analytics software. Enquisite&#8217;s analytics tool is focusing on search analytics by providing in-depth data on organic and PPC performance. The tool is &#8220;smart&#8221; in the fact it will automatically tweak campaigns based on keyword traffic as well as provide ad effectiveness data similar to what Nielsen does for TV ads.</p>
<p>So, is 2008 the year for web analytics companies? So far so good it seems.</p>
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		<title>New Organic Search Marketing Service Launched</title>
		<link>http://www.matthewsdiehl.com/seo-industry/new-organic-search-marketing-service-launched/</link>
		<comments>http://www.matthewsdiehl.com/seo-industry/new-organic-search-marketing-service-launched/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 14:40:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[seo industry]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=22</guid>
		<description><![CDATA[I am proud to announce the initial launch of my new Affordable Organic Search Engine Optimization Service called Pay Per Page SEO. This is a milestone in my Search Marketing career as this is the first steps in beginning my independent consulting services.

Pay Per Page SEO is a service targeted toward small- and medium-sized businesses [...]]]></description>
			<content:encoded><![CDATA[<p>I am proud to announce the initial launch of my new <a title="Organic SEO Service" href="http://www.payperpageseo.com" target="_blank">Affordable Organic Search Engine Optimization Service </a>called <strong>Pay Per Page SEO</strong>. This is a milestone in my Search Marketing career as this is the first steps in beginning my independent consulting services.</p>
<p><span id="more-22"></span></p>
<p>Pay Per Page SEO is a service targeted toward small- and medium-sized businesses that have slightly more restrictive marketing budgets but can be utilized by any size company.</p>
<p>As the name of the service states, it will allow businesses to Pay Per Page allowing them to customize the speed of the search marketing efforts thus making it much more affordable.</p>
<p>The service is also interesting in that it does not require clients to sign long-term service contracts. The level of service and results that clients receive will continually drive them back to Pay Per Page SEO.</p>
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		<title>Search Marketing Industry Poll - Peer Experience in Years</title>
		<link>http://www.matthewsdiehl.com/poll/search-marketing-industry-poll-peer-experience-in-years/</link>
		<comments>http://www.matthewsdiehl.com/poll/search-marketing-industry-poll-peer-experience-in-years/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 13:36:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[poll]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=21</guid>
		<description><![CDATA[This is a quick poll to gauge how the Search and Internet Marketing Industries have faired in remaining competitive in growth compared to other industries.

The main question being: Have we as an industry been able to continually attract new talent to the field in recent years or is the industry run by a large group [...]]]></description>
			<content:encoded><![CDATA[<p>This is a quick poll to gauge how the Search and Internet Marketing Industries have faired in remaining competitive in growth compared to other industries.</p>
<p><span id="more-21"></span></p>
<p>The main question being: Have we as an industry been able to continually attract new talent to the field in recent years or is the industry run by a large group of &#8220;veteran&#8221; marketers?</p>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
<p>For those taking the poll early in it&#8217;s listing please check back on the results later. Once more votes have been accumulated this should give a more insightful look at the demographic spread of &#8220;experience&#8221; based on years of service. We all know experience can not only be judged on years but this is one metric that has some-what heavy importance.</p>
<p>Note: Data from poll results is the explicit property of Matthew S. Diehl. Any use or reproduction of data without written consent is strictly forbidden. Please contact Matthew at matt@matthewsdiehl.com for permission.</p>
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		<title>Google in New &#8220;Wanted&#8221; Movie Trailer</title>
		<link>http://www.matthewsdiehl.com/google/google-in-new-wanted-movie-trailer/</link>
		<comments>http://www.matthewsdiehl.com/google/google-in-new-wanted-movie-trailer/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 13:14:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[google]]></category>

		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=15</guid>
		<description><![CDATA[So, the most interesting thing that occurred during the latest M. Night Shyamalan movie &#8220;The Happening&#8221; was a preview for the new Angelina Jolie/Morgan Freeman movie &#8220;Wanted&#8220;. I say this because of the product placement Google has for their search service. It happens when Wesley Gibson (one of the main characters) is sitting in his [...]]]></description>
			<content:encoded><![CDATA[<p>So, the most interesting thing that occurred during the latest M. Night Shyamalan movie &#8220;The Happening&#8221; was a preview for the new Angelina Jolie/Morgan Freeman movie &#8220;<a title="Official Wanted Movie Site" href="http://www.wantedmovie.com/" target="_blank">Wanted</a>&#8220;. I say this because of the product placement Google has for their search service. It happens when Wesley Gibson (one of the main characters) is sitting in his cube, hating life as he knows it and decides to do a Google search on his name&#8230;</p>
<p><span id="more-15"></span></p>
<p><img class="aligncenter size-full wp-image-17" title="google-in-wanted-movie" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/google-in-wanted-movie.jpg" alt="Wesley Gibson Google Search" width="500" height="212" /></p>
<p>Now we have all been there, done that - who hasn&#8217;t looked up their name to see what comes up? The problem with Wesley is he gets no results back:</p>
<p><img class="aligncenter size-full wp-image-18" title="google-wanted-movie-results" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/google-wanted-movie-results.jpg" alt="No Google Results for Wesley" width="500" height="212" /></p>
<p>Ouch.. that has to hurt, just when life couldn&#8217;t get anymore pointless for poor Wesley.</p>
<p>Don&#8217;t worry about Wesley though, he gets recruited into some super secret assassin squad and gets to hangout with Angelina.</p>
<p>As for Google, they get another plug into mainstream America (as if they need it) or are the effects of the phrase &#8220;Google it&#8221; wearing off?</p>
<p>Here&#8217;s the &#8220;Wanted&#8221; movie trailer (Google part at beginning):</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/P_BKvZENLeQ&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/P_BKvZENLeQ&amp;hl=en"></embed></object></p>
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		<title>First Page Yahoo Ranking for Google Notebook Spam</title>
		<link>http://www.matthewsdiehl.com/seo/first-page-yahoo-ranking-for-google-notebook-spam/</link>
		<comments>http://www.matthewsdiehl.com/seo/first-page-yahoo-ranking-for-google-notebook-spam/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 10:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[google]]></category>

		<category><![CDATA[seo]]></category>

		<category><![CDATA[spam]]></category>

		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=13</guid>
		<description><![CDATA[When I read the Everfluxx posting on Google Notebook Spam (Sphinn Post - Everfluxx Blog) it reminded me of something I stumbled across months ago in the Yahoo! index. So, I decided to revisit the situation and see if Yahoo! was still ranking a Google Notebook spam page on the first page of it&#8217;s search [...]]]></description>
			<content:encoded><![CDATA[<p>When I read the Everfluxx posting on Google Notebook Spam (<a title="Sphinn Post on Google Notebook Spam" href="http://sphinn.com/story/52817" target="_blank">Sphinn Post</a> - <a title="Google Notebook Spam" href="http://www.everfluxx.com/google-notebook-spam/" target="_blank">Everfluxx Blog</a>) it reminded me of something I stumbled across months ago in the Yahoo! index. So, I decided to revisit the situation and see if Yahoo! was still ranking a Google Notebook spam page on the first page of it&#8217;s search results for the keyword phrase &#8220;arizona golf vacations&#8221;. Low and behold - it is still there and ranked at #6! Check it out:</p>
<p><span id="more-13"></span></p>
<p><a href="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/google-notebook-spam-yahoo.gif"><img class="aligncenter size-full wp-image-14" title="google-notebook-spam-yahoo" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/google-notebook-spam-yahoo.gif" alt="" width="500" height="512" /></a></p>
<p>If you visit the Notebook page you can click on the user name and see the <a title="Spam Notebook Pages" rel="nofollow" href="http://www.google.com/notebook/user/04530285203370520283" target="_blank">extensive list of spam Notebook pages created</a>. They are all single notebook pages with links to parked domains with landing page advertising.</p>
<p>Shame on Google for not picking up on this. Especially considering the account has been spamming since October 2007.</p>
<p>Double Shame on Yahoo! for even allowing this page to be included in their index.</p>
<p>Triple Shame on Yahoo! for even allowing it to rank 6th.</p>
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		<title>3 Rank Reporting Softwares Reviewed</title>
		<link>http://www.matthewsdiehl.com/seo-tools-review/3-rank-reporting-softwares-reviewed/</link>
		<comments>http://www.matthewsdiehl.com/seo-tools-review/3-rank-reporting-softwares-reviewed/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 13:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[seo tools review]]></category>

		<guid isPermaLink="false">http://www.matthewsdiehl.com/?p=8</guid>
		<description><![CDATA[I know, I know&#8230; rank reporting is completely going down the tubes with the advent of personalized search and Previous Query Refinement looming but I can&#8217;t help but give my clients what they ask for.

Currently, I am using WebPostion to monitor client rankings in the major search engines and when it went down for a [...]]]></description>
			<content:encoded><![CDATA[<p>I know, I know&#8230; rank reporting is completely going down the tubes with the advent of personalized search and Previous Query Refinement looming but I can&#8217;t help but give my clients what they ask for.</p>
<p><span id="more-8"></span></p>
<p>Currently, I am using <a title="WebPosition" href="http://www.webposition.com/" target="_blank">WebPostion</a> to monitor client rankings in the major search engines and when it went down for a couple weeks it gave me a great opportunity to review other rank reporting softwares available.</p>
<p><strong>Accurate Monitor for Search Engines by CleverStat</strong> ($99 - <a title="Accurate Monitor by CleverStat" href="http://www.cleverstat.com/en/search-engines.htm" target="_blank">website</a>)</p>
<p>It does not get any more straight forward and to the point than this software. Within 5 steps you can have your project up and running. It is as easy as starting a new project, entering your domain, adding keyword, selecting engines and clicking run.</p>
<p>As for preferences, you can change the search depth and Human Activity Emulation (HAE). The HAE is scaled from None to High with High being the slowest possible searching. I set it to &#8220;Average&#8221; and it ran a keyword phrase every 25 seconds.  The software also allows proxy settings, Google &amp; Yahoo API and minimal report branding.</p>
<p>The reporting for the most part is built right into the application and only allows for a couple of the reports to be exported to PDF. They aren&#8217;t the prettiest reports by anyone&#8217;s standards but the data is what the data is, no matter how it is styled.</p>
<p>If I were to recommend this software to anyone it would be to a small business owner looking for a cheap and simplistic approach to monitoring search engine rankings.</p>
<p>Screenshot</p>
<p><img class="aligncenter size-full wp-image-9" title="accurate-monitor-screenshot" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/accurate-monitor-screenshot.gif" alt="" width="500" height="394" /></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><strong>Web Ranking by Apex Pacific</strong> ($149.95 Standard Ed. or $259.95 Pro Ed. - <a title="Web Ranking by Apex Pacific" href="http://www.apexpacific.com/webrank/" target="_blank">website</a>)</p>
<p>Web Ranking has a lot more bells and whistles to offer than Accurate Monitor. With a built in Keyword Builder and Website Optimizer tools it would be a great help to newbee SEO pros and business owners looking to get a little more out of their rank reporting software.</p>
<p>The UI take a couple seconds to wrap your mind around but after that it is quite intuitive.</p>
<p>When setting up your reports you get all your options thrown at you up-front including adding competitor websites and scheduling report runs, as well as automated emails (in the Pro edition). Of course there is always a spot for a Google API code.</p>
<p>Screenshot 1:</p>
<p><a href="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/webranking-interface-screen.gif"><img class="aligncenter size-full wp-image-10" title="webranking-interface-screen" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/webranking-interface-screen.gif" alt="" width="500" height="410" /></a></p>
<p>The reports are slightly improved on in Web Ranking - if you like orange you are in business! They allow multiple export types including HTML, Excel and Text. The report also allows for easy saving and printing.</p>
<p>Screenshot 2</p>
<p><img class="aligncenter size-full wp-image-11" title="webranking-report-screensho" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/webranking-report-screensho.gif" alt="" width="500" height="359" /></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><strong>Advanced Web Ranking by Caphyon</strong> ($99 Standard, $199 Pro, $399 Enterprise - <a title="Advanced Web Ranking by Caphyon" href="http://www.advancedwebranking.com/" target="_blank">website</a>)</p>
<p>This would probably be the one I would spend my money on for the only fact that it allows you to import your WebPosition data which would have been a saving grace if WebPosition never came back up.</p>
<p>The UI is jam packed with little gadgets and gizmos that make most tech guys giddy but could be overwhelming for those looking for the simplicity of Accurate Monitor. You are provided dashboard access to FTP, email contacts, submitter, scheduling and reporting. Again after a little time being slightly overwhelmed most people will come to terms with the design and find it quite easy to navigate.</p>
<p>Reporting is also a bit more robust in this software giving you a larger variety to choose from, however, the reports come out the other side completely bland of any major styling. Some may like this for the fact they can apply their own style to the HTML reports while others will find their lack of CSS knowledge leaves them wanting more.</p>
<p>I would recommend this tool for SEO professionals only and recommend the Enterprise edition for sheer functionality.</p>
<p>Screenshot</p>
<p><a href="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/advanced-web-ranking-screen.gif"><img class="aligncenter size-full wp-image-12" title="advanced-web-ranking-screen" src="http://www.matthewsdiehl.com/wp-content/uploads/2008/06/advanced-web-ranking-screen.gif" alt="" width="500" height="388" /></a></p>
<p>Luckily, I did not need to make a switch as WebPosition was back up after a couple weeks of communication issues with Yahoo! but now I am more versed on the different tools available as replacements.</p>
<p>If you have any tools you would recommend, I would like to write a review. Leave a comment and I will check it out.</p>
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