
Bing is the “rising star” in the US search engine market. Microsoft’s revamped search engine that launched in 2009 and replaced their existing Live search engine has been slowly adding market share, gaining on rival engines Google and Yahoo!. However, this will all change as Microsoft Bing continues to push forward to two key “Powered by Bing” partnerships.
The first of these, that is widely publicized, is their partnership with Yahoo!. This deal, which has recently been approved by the US government, has Yahoo! stepping out of the search engine business and relinquishing their search results pages to Bing. Even though searches will still be conducted on Yahoo! the results will be from Bing (both organic and paid). This Powered by Bing partnership is slated to take effect during 2010 before the holiday season at the end of the year (US only). This move will give Bing an immediate ~150% increase in search engine market share in the US.


