10 Tips for Bing Decision Engine Optimization

Outside of being a search engine, the new Bing “decision engine” helps you make informed decsions in 4 main categories – Local, Shopping, Travel & Health.

Here are 10 tips on Decision Engine Optimization (DEO) and how to utilize Bing to the fullest:

  1. Focus on keyword research & development and incorporating them into Title & Description tags (source: Bing SEM 101)
  2. Use a keyword-rich domain name for your website (ex. Travel)
  3. Optimize internal link text with keywords as Bing Sitelinks use this exclusively (avoid “click here” link text at all costs)
  4. Improve your image search results by using keywords in image alt attributes
  5. Tag video with descriptive keywords for better video inclusion
  6. E-commerce sites should add or improve the use of consumer product review features
  7. Double check your listings (or add a listing) in these 3 main local review sites: Yelp, CitySearch and JudysBook
  8. Make sure you have a business listing with Bing Local Listings Center for inclusion in Bing Maps (you can include a wealth of information on you business in the listing)
  9. Include a contact footer (email, phone, address) on every page of the site. Bing favors this information for their QuickPreview feature and can help locals find you.
  10. If you are a news site, get your news feed into Bing’s local news feed. They are currently manually reviewing every feed before inclusion so submit it to

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