Archive for February, 2009

Always Get Second Opinions on Search Engine Marketing Proposals

February 27th, 2009

Just like getting a second opinion on a medical diagnosis or course of treatment; getting a second opinion on the proposal you receive from any search engine marketing firm is just a smart decision.

As a business owner or decision maker you may or may not know the intricate details of search engine marketing but I am sure there is another search engine marketing firm or consultant who does.  The second opinion on the proposal  will allow you to get real feedback on a course of action the proposal is offering from a knowledgeable source. This information could be invaluable to the decision to spend your money wisely on the right service.

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Google’s New Misleading Ad Campaign

February 4th, 2009

I couldn’t help but notice the latest Google Analytics ad in my gmail account:

google-analytics-optimization-tool Enlarge

Whoa! Hold the Phone! Google is now making claims that Analytics is an optimization tool that can gain you traffic and optimize your website! I find this to be a very misleading ad to those who are not familiar with website analytics tools. 

» Read more: Google’s New Misleading Ad Campaign