What Search Engine Marketing is can be broken down into two major categories – Search Engine Optimization and Pay Per Click Marketing.
Search Engine Optimization (SEO) is the process of helping your website achieve greater visibility with the search engines for select keyword phrases that drive customers to your website.
The Wall Street Journal broke the news yesterday that Carol Bartz, former CEO of Autodesk, Inc., would be replacing Jerry Yang as CEO of Yahoo! I thought this was some great news and decided to share it with my fellow Internet marketers on Sphinn – http://sphinn.com/story/96678 Update: (Sphinn Post Removed)
Turns out nobody really gives a fuck about Yahoo!.
Lately I have been contracted to code review a variety of sites. In the code review process you look at the underlying code of a site and offer up a number of suggestions to the client on how they could improve the code of their site. The code review is supposed to help the client achieve better crawlability from the spiders, “clean up” the code, increase usability (to some extent) and increase the usage of favorable tags.
One of the more favorable tags for improving on-site search engine optimization features are the H tags. The H (or header) tags are a serious of numbered tags in this fashion: <H1>, <H2>, <H3>…
Rank reporting is no longer a relevant measure of return on investment (ROI) for search engine optimization campaigns. This has been common knowledge in the SEO industry for some time but what about your clients?
» Read more: Rock & A Hard Place – Rank Reporting for Clients
A Review of Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
It happens to all of us, those sleepless nights where we can’t fall asleep or can’t stay asleep for very long. It doesn’t happen to me often, maybe once a year. However, last night was one of those nights and I know just who to blame… Jim Tobin & Lisa Braziel of Ignite Social Media.
» Read more: Why Jim Tobin & Lisa Braziel Kept Me Up All Night
Maintain a Competitive Advantage in a Downturn Economy with Search Engine Marketing
When the economy gets tough, businesses (like consumers) need to find ways to save money while maintaining the profits/revenue that keeps their business running. Many businesses will look to cut funding to one of the largest spending areas – Marketing.
If you are a business owner and you are concidering cutting your marketing budget in the slow economy – shame on you. This is the ideal time to add extra funding to the budget for marketing and especially in the area of Search Engine Marketing.
» Read more: Maintain a Competitive Advantage in a Downturn Economy
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