Anonymous asks: What does “noydir,noodp” mean?
The noydir and noodp are Meta Robots commands that instruct search engine bots on how to handle the usage of data for your site in the Yahoo! Directory and the Open Directory Project/DMOZ Directory.
What does “noydir,noodp” mean?
March 4th, 2010 by matthewdiehl No comments »Google’s New SERP UI Fail
February 25th, 2010 by matthewdiehl No comments »A little background: In November 2009, Google began testing a new look for the search engine results pages (serp). The largest change in this first test was adding the “Options” to the left side of the page from it’s relatively hidden location in a link at the top labeled “Show Options…”
Prepare for Powered by Bing Partnerships
February 22nd, 2010 by matthewdiehl No comments »
Bing is the “rising star” in the US search engine market. Microsoft’s revamped search engine that launched in 2009 and replaced their existing Live search engine has been slowly adding market share, gaining on rival engines Google and Yahoo!. However, this will all change as Microsoft Bing continues to push forward to two key “Powered by Bing” partnerships.
The first of these, that is widely publicized, is their partnership with Yahoo!. This deal, which has recently been approved by the US government, has Yahoo! stepping out of the search engine business and relinquishing their search results pages to Bing. Even though searches will still be conducted on Yahoo! the results will be from Bing (both organic and paid). This Powered by Bing partnership is slated to take effect during 2010 before the holiday season at the end of the year (US only). This move will give Bing an immediate ~150% increase in search engine market share in the US.
Ethics of Directing Consumers to Search
February 8th, 2010 by matthewdiehl No comments »
When evaluating the ethics of search engine optimization techniques the most commonly known terminology to identify tactics is to see if they fall into one of three buckets: White, Gray or Black hat tactics (and in some cases a potential 4th comes into play asshat).
An emerging trend (backed by Rand Fishkin here and opposed by Jennifer Laycock here) is to direct consumers to the search engines to perform a search you rank highly for and to have then click it to enter your site.
Future of SEO with HTML5
February 5th, 2010 by matthewdiehl 2 comments »The future of SEO (search engine optimization), I feel, may lie in the hands of the latest HTML coding standard – HTML5.
HTML5 as we know is just around the corner. Browser support for the latest version of HTML is already rolling out and can now be run on Chrome, Safari and IE (with Chrome frame installed). And, developers have already started jumping on board to begin playing around with some of the new functionality the largest push being the YouTube HTML5 beta test that is currently going on.
Google “gets” 302 Redirects (after 2 years)
February 2nd, 2010 by matthewdiehl 4 comments »
One of the benefits of working with a variety of clients who’s websites come through the door in a variety of states (of disarray) is that you get to see when the search engines do strange things. And by strange I mean really really obscure things that probably have a 1 in a trillion chance of happening while someone is actually monitor a website. Today is one of those days and it boils down to redirects.
Caffeine Update on the Horizon?
February 1st, 2010 by matthewdiehl No comments »
The Google Caffeine Update was first introduced subtlely to us back in August 2009 via this post on the Google Webmaster Central Blog where testing of some new search infrastructure was underway and being code named Caffeine.
Bing Wants Your Feedback
January 26th, 2010 by matthewdiehl No comments »Bing has started to show a simple feedback form in some of the different verticals on the site. They are only looking for you to answer two questions:
- Did you find what you were looking for?
- Want to tell us more?
Where to Find “Old” Seesmic Desktop RT Functionality
January 18th, 2010 by matthewdiehl No comments »As many people are updating to the latest Seesmic Desktop software today one of the major changes was the inclusion of the new Twitter retweet functionality. At first glance this appears to have replaced the “old” RT function that works outside the Twitter retweet methods but Seesmic has mearly moved it to a new location.
Here is where to find the “old” Seesmic Desktop RT functionality:
1. Hover over a profile pic
2. Click the “more” button
3. Click the “quote message” option
» Read more: Where to Find “Old” Seesmic Desktop RT Functionality
What is the difference between SEO and SEM?
January 15th, 2010 by matthewdiehl No comments »
David S. asks:
What is the difference between SEO and SEM?
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