When evaluating the ethics of search engine optimization techniques the most commonly known terminology to identify tactics is to see if they fall into one of three buckets: White, Gray or Black hat tactics (and in some cases a potential 4th comes into play asshat).
An emerging trend (backed by Rand Fishkin here and opposed by Jennifer Laycock here) is to direct consumers to the search engines to perform a search you rank highly for and to have then click it to enter your site.
The future of SEO (search engine optimization), I feel, may lie in the hands of the latest HTML coding standard – HTML5.
HTML5 as we know is just around the corner. Browser support for the latest version of HTML is already rolling out and can now be run on Chrome, Safari and IE (with Chrome frame installed). And, developers have already started jumping on board to begin playing around with some of the new functionality the largest push being the YouTube HTML5 beta test that is currently going on.
One of the benefits of working with a variety of clients who’s websites come through the door in a variety of states (of disarray) is that you get to see when the search engines do strange things. And by strange I mean really really obscure things that probably have a 1 in a trillion chance of happening while someone is actually monitor a website. Today is one of those days and it boils down to redirects.
The Google Caffeine Update was first introduced subtlely to us back in August 2009 via this post on the Google Webmaster Central Blog where testing of some new search infrastructure was underway and being code named Caffeine.
Bing has started to show a simple feedback form in some of the different verticals on the site. They are only looking for you to answer two questions:
As many people are updating to the latest Seesmic Desktop software today one of the major changes was the inclusion of the new Twitter retweet functionality. At first glance this appears to have replaced the “old” RT function that works outside the Twitter retweet methods but Seesmic has mearly moved it to a new location.
Here is where to find the “old” Seesmic Desktop RT functionality:
1. Hover over a profile pic
2. Click the “more” button
3. Click the “quote message” option
» Read more: Where to Find “Old” Seesmic Desktop RT Functionality
David S. asks:
What is the difference between SEO and SEM?
Everyone makes New Years resolutions that they never keep and I am aiming to break that cycle this year. I made a resolution this year to help people out to the best of my abilities. Now, I am not overly handy with tools, not involved with organized religion, not much of a political type but I know a bit about Search Engine Optimization (or I like to think so).
As Google continues to diversify their business portfolio with another venture into the mobile phone market, have they spread themselves too thin to remain the US market leader in search?
» Read more: Google Spread too Thin to Remain US Search Market Leader
Many webmasters and marketers are using the Google URL Builder to create campaign specific URLs to better track performance of online campaigns through email, banner ads, twitter and more. But what they don’t know is that each time they create a URL, they are creating a new, unique URL for the landing page and are creating a canonicalization issue.
» Read more: Resolve The Google URL Builder Canonicalization Issue
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